London

Louis Vuitton Series 3 exhibition in London

Series 3 retraces Nicolas Ghessquière’s Autumn-Winter 2015/2016 collection for Louis Vuitton. It’s an experimental and emotional journey from the past to the future of the brand, through the designer’s soul and the artisan’s heart.

I booked a guided tour, which was very interesting even if it was sometimes a bit noisy.
I felt that I didn’t spend enough time in each room soI also made a second tour by my own.

The exhibition is divided in 9 rooms, showing the past but also the present and the future of Louis Vuitton.

1. Genesis of a collection

The temperature of the room is cold, to put you in conditions for the Autumn-Winter collection.
The huge room is empty except for a geodesic half dome, which looks like a dome by optic illusion.
The light intensity keeps growing and decreasing.
The voice of the French actress Adèle Exarchopoulos explains how the Autumn-Winter 2015/2016 collection came to be.

Louis Vuitton Series 3-17

Louis Vuitton Series 3-18

Louis Vuitton Series 3-16

2. Master mind

In the center of the room, a Louis Vuitton trunk is open. It reveals some of Louis Vuitton and Nicolas Ghesquière secrets.
The room is round, with a 360° screen, which sometimes give the feeling that the room is moving.

Louis Vuitton Series 3-19

Louis Vuitton Series 3-21

Louis Vuitton Series 3-20

3. Artist’s hands

The meticulous fabrication of La Petite Malle and The Dora, 2 of Louis Vuitton’s new classics, is shown on individual screens. It really give the impression to be the artisan himself, as you only see his hands which could be yours.

Louis Vuitton Series 3-5

4. Infinite show

The 48 looks of the Autumn/Winter 2015-2016 collection parade over and over again in an infinite show.

Louis Vuitton Series 3-6

Louis Vuitton Series 3-22

5. The science of savoir-faire

In order to spare some precious material, the cut is not done by the artisans themselves but by laser machines.

Can you guess what is going to be created with the following pattern?

Louis Vuitton Series 3-7

It’s going to become a Petite Malle!

Louis Vuitton Series 3-8

6. A tale of craftsmanship

This part, especially if you speak French, is the most interesting. You can see artisans making La Petite Malle in front of you and you can ask them questions. If you don’t speak French, don’t worry as there is a translator. But I think that you loose a bit of the interaction.

From my conversation with the artisan, I learnt that:
– Between 30 and 40 hours are required to create a Petite Malle.
– The “basic” model costs £2,940. But if you can afford, you can customise the model as you want, sky is the limit!
– Artisans are formed at the Louis Vuitton atelier in Normandie and no previous experience is required.
– Artisans make the same task for 2 hours and then switch. It avoids them to be bother with the task but also to be able to replace a sick colleague when required.

Louis Vuitton Series 3-9

Louis Vuitton Series 3-10

7. Accessories gallery

You might feel a bit blind in this room when you enter. Everything is white to highlight the accessories: bags, shoes, sunglasses, belts. The body of model Marte Mei van Haaster was used to create the multiple avatars who wear the accessories.

Marte Mei van Haaster

P1190412

Louis Vuitton Series 3-11

Louis Vuitton Series 3-12

8. Wardrobe sensation

Some of the pieces of the Autum-Winter 2015/2016 collection are gathered in glass cases. Some of the cases are open to allow you to touch the garments.

Louis Vuitton Series 3-14

Louis Vuitton Series 3-13

9. Be my guest

The room is covered with pictures of the Autumn/Winter 2015-2016 campaign taken by Juergen Teller and Bruce Weber, like a cool and modern wallpaper.

Louis Vuitton Series 3-2

At the end of the exhibition, there is a cafe where you can sit down and relax.

There is also a stand where you can ask for some free stickers: 2 letters and 1 accessory.

Louis Vuitton Series 3-1

I asked for a C, a V and a white handbag.

Louis Vuitton Series 3-24

If you’re in London and you like fashion or luxury, you have to see this exhibition!

Until 18th October
Monday- Sunday: 10:00-20:00
Free admission – Skip the queue and book a free ticket with the link below

180 Strand
London WC2R 1EA

http://uk.louisvuitton.com/eng-gb/fashion/series-3-exhibition-london#/home

The exhibition will then travel to Singapore where it’s slated to open in early November.

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