French shopping

French women don’t care to be trendy because trends always change; only style lasts forever. And the French style is effortlessly chic because their wardrobe is full of basics in neutral tones that can effortlessly be mixed and matched for years. The secret is that they know exactly what suit them and therefore feel confident in all their outfits. And as they feel good, they obviously look good too. Simple!

Read the following article for more tips about how to dress like a French woman:
Kiraz – Les Parisienne
Even if you can shop most of French brands online and abroad, it will never be the same than to buy them in France. So next time, you’re in France, keep some time and money for a French shopping session.

I made a list of French brands my wardrobe is essentially composed of, even if I also have some pieces from Zara, Mango, H&M, Vero Moda …


Le Comptoir des Cotonniers is a fashion and lifestyle brand that offers a full wardrobe for women of all generations and for every occasion in the day or evening with a French “effortless chic”.

Claudie Pierlot is a brand that is loyal to Parisian allure, at once active and feminine, free and contemporary.

Maje is a brand designed for creative and audacious young women, with its colourful ready-to-wear glam rock lines, always elegant and refined.

Sandro is a brand that features elegance and femininity punctured with  a touch of rock.

Vanessa Bruno is a bohemian sweet, simple and pure brand that creates fresh, easy to wear, feminine, sophisticated, luxe clothes, that fit beautifully, and make women feel confident and feminine but true to who they are.

Flagship product: Le Cabas à paillettes, a strass carrying bag

Les Petites is a brand influenced by vintage style and Parisian art that subtly mixes retro, hippy chic and romantic trends.

Eric Bompard is the leading brand in France for cashmere, offering contemporary but sophisticated interpretations of classic design with an incredible array of styles and patterns.
Gerard Darel is a brand that embodies French elegance with a simple, chic, ultra-feminine style. It offers chic and contemporary tailoring for discerning women of all ages. The brand has become synonymous with sophisticated yet timeless style and feminine elegance, for those inspired by the looks of Jackie Kennedy Onassis or Grace Kelly.

Flagship product: 24 hours bag

Paul& Joe is a young, fun, vibrant and colorful brand, reviving a black & white wardrobe and revisiting the spirit of vintage.

Ba&Sh is a smart and chic brand that brings a touch of feminity, happiness and freshness to your wardrobe. 

Bensimon is a brand which turns the traditional fashion and design codes upside down by transforming military surplus gear and vintage clothing to offer an ageless and casual style inspired by the traveling world.
Flagship product: Bensimon tennis shoes

Berenice is a brand that mixes sophisticated influences with a romantic spirit and that favours soft and girly shades.

Flagship product: Cashmere sweater with wings in the back

Des Petits Hauts is a classical but cool and contemporary brand with a twist. The main collection offers soft, comfortable and timeless little tops.
Ekyog is a sustainable brand that only uses organic fabrics and ensures that all its partners are committed to respecting ethical working conditions.
The brand’s main line is full of elegant and classic pieces yet modern and subtly sexy. Clothing is designed like a second skin: soft materials, fluidity and freedom of movement.

Flagship product: the Metamorphosis pieces like the Tube, which can be used as a dress, a cardigan or a snood!

J.O.T.T. (Just Over The Top) is a brand of ultra-thin and light weight goose down outerwear, which guarantees you to be really comfortable without getting puffy. The jackets can be worn in any season and anywhere (from the slopes to the city). It’s the perfect travel companions that come with its own storage pouch in a variety of bright colors.

Sessun is a brand with both a feminine and girly style. It offers a minimalist but never simple wardrobe with urban roots and a touch of retro.

Flagship product: Piou bag

Sud Express creates feminine and contemporary collections combining classic all-time favourites and trendy must-haves. The brand’s flagship colours are black and white to suit ambivalent and multi-facetted women.

Zadig & Voltaire is a brand that  offers a casual, stylish and sophisticated look by revisiting the rock style. 
The Kooples is a mixed and androgynous brand with a rock and dandy style. The Kooples is meant to dress couples therefore its men’s and women’s collections are designed to complement each other, even be shared.

Loft Design By is a brand that offers simple and refined clothes, comfortable enough to live in every day.
The classic clean-cut, relaxed, easy and laid-back silhouettes are created from natural and sustainable fabrics. 

Petit Bateau is an iconic and multigenerational underwear and clothing brand made for children and their parents.

Flagship product: Cotton basic tee-shirts

Naf Naf is a brand that aims at young active and modern women looking for a neo-romantic touch.

Flagship product: Dress

Majestic Filatures is a brand that uses soft and natural fibres to create basic, elegant, timeless and comfy garments that become an essential part of any woman’s wardrobe.

Flagship product: tee-shirts

Karl Marc John is a brand with a Romantic-Rock style that offers trendy and urban looks.
Flagship product: Karl Marc John sweater

IKKS is a urban casual brand that offers minimalist stylish and laid back looks with a touch of rock chic.

American Vintage is a brand that offers minimalist basics in soft and colourful fabrics.

Flagship product: cotton tea-shirts

Le Temps des Cerisesis a specialist in “authentic” denim that takes its inspiration from second-hand clothes. The fabrics are patinated, faded, worn and shaped as if to tell the tale of jeans that have travelled through time, from the days of the Gold Rush to the Rock’n’Roll era.


Underwear / swimwear

Etam is a famous underwear / swimwear / loungewear brand that is committed to providing young women with elegant, comfortable, exquisite and beautiful smart casual garments.

Kiwi St Tropez is a swimwear brand that offers mix and match printed and original models in order to meet all demands: from the wisest to the most crazy.

Princesse Tam Tam is a seductive and elegant brand known for its flattering and comfy lingerie, fitness, lounge, nightwear and swimwear in wonderful colours and printed patterns that will make you feel radiant, sensuous and beautiful.


Minelli is a footwear and brand suitable for a modern woman, confident, bubbly and chic. It gracefully blends joyous Italian glamour with elegant Parisian style.

Repetto is an authentic ballet dance brand. It now also sells a line of products inspired by the dancer’s clothing and the ballet’s values of pureness and elegance.

Flagship product: ballerinas


Nat&Nin creates sparkling and colorful bags, designed to be your closest assistant. It is all about natural sophistication and a refreshing simplicity, a comfortable and romantic combination of Parisian vintage and modern styles. So easy and comfy, those bags are made to live your crazy busy life: strong inside, lovely outside, always reliable.

Petite Mendigote is a colourful brand of accessories with a bohemian elegant style.

Flagship products: pouches and cotton tote bags

Longchamp is primarily known for its leather and canvas handbags in a spectrum of classic colors.
A Longchamp handbag is an elegant, timeless and très chic addition to any wardrobe.

Flagship product: Le Pliage



Gas Bijoux is a jewelry brand for women of all ages with a desire to stand out, seduce and be feminine. The Gas Bijoux woman can be either sophisticated or more bohemian, be a city girl or on holiday in the sun. 

Dinh Van creates contemporary, timeless, simple and easy to wear jewellery that are more intended to reveal those who wear them than to impress those who look at them.

Flagship product: The Menottes collection

Morgane Bello is a discrete jewellery brand that exclusively containts precious and colourful gem stones.

Flagship product: Friandise collection

Brin d’Amour is a jewellery brand inspired from objects, souvenirs and nods and winks at life. The lines are a clever blend of elegance, coquetry and humor.

Ginette NY offers “stylistic simple” fine jewelry pieces that are always a great addition to any women’s wardrobe.
Have fun! And don’t spend more than you can!

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  • Reply Cess HaT October 16, 2014 at 8:50 pm

    Merci pour le comment! Difficile de ne rien oublier!

  • Reply Sophie October 4, 2014 at 11:57 pm

    Je crois que tu viens de répertorier en un seul post toutes mes marques préférées ! J’adore aussi Antik Batik pour les vêtements et Les Néréïdes + Reminiscence pour les bijoux :)

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